S1EP10 From Fraud to Foot Traffic: Using In-Store Events to Drive Engagement

In this episode of Brewed Business, Roni and Shelby explore the power of in-store events to increase foot traffic, build community, and drive sales. We share our experiences organizing workshops, pop-up events, and other creative ways to engage customers in meaningful ways. Tune in to learn actionable tips on planning successful in-store events and why creating an inviting atmosphere can boost your bottom line.

Key Points:

  • Why in-store events are essential for brick-and-mortar success.
  • Ideas for events that align with your brand and engage your community.
  • The importance of offering exclusive deals and experiences during events.
  • How to collaborate with local artisans and creators to enhance the customer experience.

Event Essentials:

Links & Resources:


Thank You for Listening!
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